That project, which involved third-party ad servers, is still going on, Facebook says the project it announced today involves ads Facebook will serve directly.

The in September of last year, Facebook told Business Insider that it was testing mobile ads again. In 2012, Facebook started a mobile ad test, then called it off a few months later, announcing that “our focus is on scaling ads in mobile news feed before ads off of Facebook.” Sriram Krishnan, the Facebook product leader who announced the move via a blog post, even spelled out what he was working on: “This current test is more like a mobile ad network.”Īs Krishnan notes, this isn’t Facebook’s first test of selling ads off its own property, or even on other mobile properties. But so far they haven’t been right - though Facebook has played around with the idea, it has concentrated on selling ads on its own properties instead of other people’s.īut one day those smart people could be right: Facebook announced today that it’s experimenting with selling ads on other people’s mobile apps. Lots of smart people have predicted for many years that Facebook would build an ad network.

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